Cases Study
Real outcomes, certified metrics. Discover how the ADPRODEX Gamification Marketing infrastructure accelerates Customer Acquisition and Loyalty while decisively slashing advertising costs.
Traditional Pub & Restaurant, London
The Problem: Empty tables during mid-week days and the impossibility of calculating the actual return (physical visits) from social media campaigns.
The ADPRODEX Solution: With a Tyche gamification campaign, they covered off-peak hours using a high-value prize system (Dinner for 2, valued at £80 excluding drinks) through the Tyche ecosystem, with capped winning probability to protect the budget.
The Result: In 6 months, from 14 dinners won (valid for 2 people, 28 meals total), the venue tracked 71 extra paying guests brought by winners and retained 12 new monthly regulars. Additionally, the 28 winning guests posted 18 organic social posts ("Free dinner tonight..."), sparking free word-of-mouth. Customer acquisition cost: zero.
Tuscan Winery
The Problem: Unsustainable Customer Acquisition Cost (CAC) on Meta/Google ad networks and a high percentage of fraudulent bot traffic on landing pages.
The ADPRODEX Solution: Integration of the Tyche Ecosystem across 5 European markets, replacing standard discounts with a real prize pool of €400 (4 premium packages up for grabs) with mathematically programmed winning rates.
The Result: With a total spend of only €2,250 (including the prize value), the brand achieved 55,420 Impressions, 19,040 Video Views, and 10,792 App Clicks. The 100% human traffic generated 412 direct transactions, closing the campaign with a certified ROI of +44.1%.