E-commerce and Product Launches: How to Get 100% Real Attention Without Wasting Budget

Launching a new product on the market for an E-commerce store has become a minefield. Customer Acquisition Costs (CAC) on traditional platforms are skyrocketing, ROAS (Return on Ad Spend) is constantly dropping, and companies find themselves burning thousands of dollars in "tests" just to see if an ad works, paying for fleeting views or bot traffic.

The Problem of Empty Testing

Today, anyone running an online store knows that introducing a new item (a perfume, an accessory, a tech gadget) means facing a wall of indifference. Even if the product is excellent, if the user scrolls through their feed at record speed, the message is lost. We pay platforms to "hope" that someone stops to look.

The Adprodex Strategy: The Cinema Effect and "Products Up for Grabs"

Adprodex offers E-commerce businesses a radically different launch strategy based on the certainty of attention through the Tyche App:

 

• Put your product up for grabs: Instead of showing a generic sponsored banner, you put your new product up for grabs on the Tyche app. This creates immediate desire: the user is not passively watching an ad; they are proactively trying to win the item they want.

  

• 12 seconds of guaranteed video (and 50 of total interaction): To access the game and try to win the product, the user is required to watch your 12-second video spot. The environment is totally isolated: black screen, no distractions, no "Skip ad" button. This is the Cinema Effect, followed by up to 50 seconds of active and voluntary interaction with your brand during the entire gameplay phase.

 

• European Expansion and PRODEX Advisor: Want to expand your business nationally or internationally? With a simple click, we show your products across Europe. Our AI, PRODEX Advisor, supports you 24/7 and automatically translates your product message into the 5 main languages (IT, EN, DE, FR, ES) in real-time. Everything is tracked with live analytical reports directly in your backoffice.

Instant Recovery: The Magic of "Try Again or Buy"

What happens when the user watches your 12-second spot, plays, and does not win the product? Instead of losing them, the system activates an immediate recovery mechanism: a message appears inviting them to buy the item right away with an exclusive discount (e.g., free shipping or 15% off), via a direct link to your site. You have generated a hot lead, highly interested in your product, paying only a fixed Cost Per Click of €0.10.